As August continues to speed along, we are continuing our “back to basics” month on the blog. Already we’ve covered what components make up a kneeling chair and how to define ergonomics. This week we are so excited to step away from our typical blog posts and get a bit more personal...ouuu are you intrigued?!?!
It’s difficult when you’re an online business to create a genuine connection with your customers. If we were a brick and mortar store we’d be able to look each of you in the eye, have a good chat about our aches and pains and give you hands-on advice about which chair would best fit your needs. Being online definitely allows to have a wider reach but we do miss the human connection we’d have if we had a storefront.
One of our main goals with this blog and the use of social media is to help put a human face to our brand- we promise we aren’t robots! We are a small group of hardworking, posture passionate people. This week’s blog post is our little way of saying “Hey! Welcome to our store!”... without having a storefront with a cute little bell that rings every time someone walks through the door.
What is Sleekform?
We weren’t joking when we said we’d be going back to basics this month...
If you’re just tuning in, Sleekform is a direct-to-consumer line of ergonomic furniture that specializes in kneeling chairs (and we’re starting to branch out… so stay tuned for all kinds of fun stuff on the way!). Our mission is to provide an alternative seating option that is accessible for the average person. Up until now, kneeling chairs have been an expensive, big-ticket item making it difficult for the average person to switch up their posture- unless you worked for a big fancy company that had the means to flip the bill for an ergonomic specialist to come in and analyze your set up and provide you with a $1200 chair. But what about those of us who are self-employed, or work for small startups or nonprofits? Where’s our back relief!?
We really believe that correct posture and healthy sitting habits have a massive effect on our overall health and the best way to achieve this is to constantly be switching up your posture. “The best posture is the next posture” is our motto and we’d love to make it your motto too.
Other than just providing you with chairs to purchase, we also are strong believers in providing as much free educational content as possible to anyone who’s interested. That’s why we started this blog- as a way to bring ergonomics and posture to the forefront of your mind and help you gain a better understanding of what’s going on in your body. When we began researching and creating our chairs it became obvious to us that most people have no idea how impactful their posture is on their health. You’d be surprised (or maybe not so much) at just how unaware people are that certain ailments they are suffering from are directly caused by the way they are sitting.
So I guess what I’m saying is that we are hoping to make Sleekform not only a brand that you trust and turn to for information but we are also hoping to start a movement.
In this new era of #wellness, we are carving out a kneeling chair sized space for self-care in the workspace.
Who is Sleekform?
We received an email the other day after a customer had purchased our Portland table and had read the insert we included to ask if we really were a team of only three people (he told me that it would be okay if it wasn’t true...lol). The truth is we ARE a team of only three people! We are a super small and super fast-moving company that works closely together… from across the world.
We are a fully remote team and none of us live in the same time zone. This definitely poses some challenges but we’ve pretty much got it down to a science by now. We were lucky enough to have the opportunity to all meet up for the first time this past spring in Lisbon Portugal- before that we had been working together for the better part of a year but had never all been in the same room together.
Team Sleekform is made up of:
- Liz Mercer- founder and CEO based in Austin, Texas- yogi, and snack connoisseur.
- Robin Hebb- creative mastermind based in Toronto, Canada- writer, and passionate Raptors fan.
- Alex Semichin- advertising/ analytics/ product research based in Chisinau, Moldova- Amazon wizard and avid ball cap collector.
Liz brought our small team together and we’ve been working together as a trio for about a year and a half.
Being a teeny tiny team is AMAZING! We get to move fast, have a lot of input and we are able to see the fruits of our labor almost immediately. We have to each wear about a million different hats but we all really thrive as multitaskers. It’s exciting to work so far apart but feel like we are moving in synch.
Sleekform is the brainchild of our fearless leader Liz. She spent the last number of years traveling and putting in long hours working remotely from coffee shops and co-working spaces. It didn’t take her long to notice the physical toll it was beginning to take on her body. She also noticed that no matter what country she was in she was provided with only one seating option- the right angle chair.
Liz is insatiably curious and this led her down an ergonomic research black hole. It became clear that although there were alternatives to regular seating they weren’t necessarily accessible to the everyday person. She saw that there were people in need of a product that would help them, but that would also not break the bank. She saw she was in a unique position to create this product for people so she left the job she had been working to become a full-time entrepreneur- and the rest is history!
Sleekform is growing and evolving every day and we have big dreams for our small little company. We don’t take being invited into your workspace and life lightly. We know we aren’t just providing you with a place to sit- we are providing you with a long sought after alternative for sitting as well as hope for a pain-free future. As a company, we take a lot of pride in making these options accessible for everyone and providing unparalleled customer service. We spend several hours a week researching and reading about the science of ergonomics and updating this blog weekly with all of our findings.
As we look into the future we envision a whole line of ergonomic furniture and organizational tools to fit every lifestyle. We want to continue updating our blog weekly and creating a community of like-minded workplace wellness warriors. We all spend a huge percentage of our lives at work (or working from home) so we should be comfortable there! We should have as many alternatives and options as possible so we can find what works best for us, and they should be accessible!!
It doesn’t matter who you are- whether you work on the 50th floor downtown, or remotely from home. Whether you are a CEO running a Fortune 500 business, a college student cramming for a final exam, or a new mother rocking your newborn. Or maybe you're simply looking to relieve the tension a regular chair puts on your neck and shoulders- whoever you are, wherever you are, our goal is to not only have a chair for you but to provide you with a full tool kit in order for you to be your most productive, healthy, and happiest self.
Our name is Sleekform, and we’ve got your back.
Is there anything you’d love to see us cover on our blog? Or perhaps there’s a product you wish we sold but don’t yet?! Drop us a line the comment below with your suggestions or as always feel free to email us at firstname.lastname@example.org