We Are Not Chair Experts: A Sleekform Confession.
Can you believe it’s the last week of August already?! Summer, as usual, has flown by and so has our “back to basics” month on the blog. We've covered everything from what you need to know when buying a kneeling chair to what the term ergonomics means and we even told you about ourselves! We hope to have provided anyone who wants the basics facts they need to start changing and improving their posture habits and everything they need to become more ergonomically mindful.
We are ending this month by revealing a bit of a secret about ourselves…. A confession, if you will. This is not an easy thing for us to say but...
Or posture experts.
Or even design experts.
We know- this may come as a bit of a shock to you- and we are sorry if you feel betrayed… but here’s the deal. We may not be4 chair “experts” or ergonomic “experts” but we are experts in finding, researching and executing innovative, creative and exciting ways to live long healthy lives.
We mentioned last week that our CEO Liz had observed that there was a major problem in the way we were working and that it is not possible for us to sit with poor posture for hours, days, weeks and years on end without eventually developing health issues, so that’s when we started looking for answers. Our goal was to create a product that helped us improve our posture and our health that could also be easily integrated into the modern office space. We weren’t looking to reinvent the wheel- we didn’t want to ask people to completely change the way they worked, we simply wanted to provide people with an alternative option because when it comes to sitting we really only do it one way.
That’s when we came across the kneeling chair design. This style of chair has become commonplace in Europe over the last four decades but has never caught on over here in North America. This sounded like a challenge and we were game to jump in. Researching products and starting a business that was built on helping people has since become not only our passion but our obsession.
Kneeling chairs were proven to improve posture and tension levels. There was study after study done on how the position is so much better for our bodies than a regular right angle chair. The science was there, as was the design, but we saw room for improvement in the existing models. We took the original designs from Europe and put our own spin on them with the help of a very knowledgable designer in the States. We thought about all of the things we knew Americans were looking for when they shopped- selection, affordability, durability, comfort- and we tried our best to give them what they wanted- and bada-boom bada-bing, Sleekform as we’ve come to know it was born!
When we launched our line we were thrilled with the immediate reaction. It was obvious we weren’t the only people who were uncomfortable while we worked. The number of emails we get in a day with people thanking us and telling us how much they love their chairs… well, it’s overwhelming.
We were lucky to sell through our first round of product so quickly- we knew our chairs weren’t perfect right out of the gate but we were lucky enough to have customers who were just as passionate for improving the way they worked as we were. You were all very generous with feedback after using our products for an extended period of time. Each time we make a new batch of chairs we always make significant design changes, based mostly on the feedback we get from the real people who use them every single day. We are determined to keep this up and to continuously evolve and improve our products.
With our direct to consumer business model, we are also hoping to make a style of furniture that is normally so expensive and unattainable to the average person, affordable and accessible. With more and more people becoming self-employed and working from home it’s up to them to provide themselves with furniture for their home offices.
Oh, also we want to give you choices! No single body is the same and each of us has our own specific needs. That’s why we’ve taken the kneeling chair design and created FIVE different styles of chairs, all of which offer something a little different We all have our own habits we are trying to change and we are OVER trying to adapt our bodies to our furniture instead of having furniture that adapts to our bodies.
So yeah, we may not be chair experts, but we are experts in seeking out and collaborating with chair experts.
We’re on a mission to continuously evolve and improve-- to never stop working to bring you the most optimal chair and thanks to your reviews, comments, and constant feedback Sleekform is well on our way to creating chairs that suit every single person's different needs and ailments. We are so grateful that this is our job and we are so grateful to have you on this journey with us. If you have any feedback, questions or concerns you’d like to share with us we are all ears. Send us an email at firstname.lastname@example.org- our inbox is always open!